BioPharmCatalyst
Custom CMS subscription management & integration development
Biopharm Catalyst provides their customers with a comprehensive suite of tools for trading and investing in biotech stocks. The site puts information first, right where the users need to see it.
View SiteThe goal was to deliver the right information effectively, across a variety of devices. A subscription model was applied to allow for access to premium custom content. The design needed to allow for easy access for traders to find the information relevant to their portfolios quickly and efficiently.
Scalable design - maximise usability
The first iteration of the website was launched back in 2010. With an established and loyal userbase, we refreshed the design while keeping features and layout familiar. The interface expands for paid customers giving them easy access to premium content.
Combing multiple data sources
A key point of difference of this site is its ability to combine data from many disparate sources. At the same time allowing for easy administration of user-created content and insights. We created a flexible admin system and an efficient user-focused front end which would allow traders to find what they wanted fast.
Custom subscription / membership and payment facilities
It was essential to make it easy for free trial members to upgrade their subscriptions when purchasing directly through the site - reducing user friction with a streamlined customer experience to maximise subscription conversions.