About The Fold

We’re a kiwi team of web designers & developers

Great results hinge on having a great website—and since 2012, we’ve been crafting exceptional digital platforms for ambitious businesses. Through slick and sophisticated design, innovative development and a user-focused approach, we build better connections between brands and their customers.


years experience


projects delivered


NZ owned & operated

We play to our strengths: Intelligent design, innovative development & always user first.

Part of what makes The Fold unique is that we have a small, tight-knit team.
And we intentionally stay small in order to deliver seamless communication, responsiveness, and exceptional client experiences.

Don’t misinterpret us, though—we might be smaller than some large agencies, but we perform right up there with the big guys! Hence our reputation for quality, results and reliability.

With a decade in business and counting, our circles are rich with gifted NZ-based experts ready to tap into your project. So, whatever you require, we have the network to draw on and the capability to make it happen.

Our Process + Areas of Expertise

Each client partnership or project is custom and may involve one, some or all of these elements. Short haul or long haul—we’re in it with you, every step of the way. Delivering whatever you need: end-to-end or just a single phase.


Responsive Web Design
UI Design


CMS Development
WordPress Development
HTML & CSS Coding

Deploy & Support

Secure Hosting
24/7 Technical Customer
Live monitoring

Innovate & Refine

Track, Test + Improve
Ongoing Performance

We have worked with
amazing kiwi brands and beyond...

What sets us apart


We make sure you always know what stage of the project we’re at, what’s required of you, what we’re doing, and what’s to come. And since we know not everyone has experience with CMS or CSS, we translate tech-speak into human-speak where needed. So that everyone is engaged and on the same page.


You know your business, and we know design, development and optimisation. Putting our heads together delivers the best results, always. Whether we’re working directly with a small/medium business owner, or embedded within a large in-house team of digital marketers, collaboration is at the core of everything we do. And in that environment, we always prioritise and demand in-depth handovers to maximise success.


You rely on your website or app users to hit your revenue goals, so piss them off at your peril! User-focused design not only makes your website visitors happy, and helps them do what they need to do—it will also establish trust and confidence in your brand. That’s why our user-focused designs put your customer first—and your business goals front and centre.


We love nothing more than collaborating with ambitious, goal-driven businesses to bring their vision to life. Because of our intentionally small size, you’ll always be dealing directly with a designer or developer. With no middle-men or account managers, nothing is lost in translation. And we’ll always be able to tell you what’s possible and realistic.


We put the needs of your audience high up there and regard the ability to populate the web as something of a privilege. So we pride ourselves on creating top-notch websites that look great and perform better. All while delivering a pleasurable journey for our clients. In short? Exceptional client and end-user experiences matter to us.

Love letters...

Read what our clients have to say about us

Stephen Pollard
Great team with excellent e-commerce knowledge. Design and product page changes implemented by Dan and his team helped us improve our customers user experience on our website resulting in a big lift in sales and subscriptions. Would recommend them to any business looking to build or update their e0-commerce website.
Manpreet Sandhu
Daniel and the whole team was a pleasure to work with! We are very happy with the website they made for NexDo. The team is very helpful and easy to communicate with - that also delivers great results! I definitely recommend The Fold to anyone looking to get their site built and designed.
Brooke Fitness
The Fold create slick web solutions. They're generous, fast and won't let you down. Whether you've got a digital project that needs to scale globally or a niche local site, they'll craft a solution just for you and deliver it for great value and to a professional standard. Thank you Dan and The Fold team for your recent efforts supporting a tight deadline too for a great cause.
Tara Tuarae-White
Daniel and his team were an absolute please to work with. From the very start their communication was super clear, they were very honest with what we could achieve for the budget we have and they made the process from start to finish really easy. I can not recommend this team enough for all your website needs. They have created such a beautiful and functional site for Manini.
Oxfam NZ
The Fold have been great to work with. They moved our old website over to WordPress, and cleaned up the messy backend. They also helped setup our new Ecommerce store, and provide on going maintenance and development for us. Highly recommend Dan and the team.
Timothy Wakely
There’s no denying it – The Fold are awesome to work with. Nothing is too hard! All the staff are experts in their fields – and super agile. They’re thought leaders. What I like the most about The Fold is that they were open to try ideas, would turn things round quickly as well as provide credible advice whenever we faced a roadblock.
Te Radar
I used The Fold's mywebday service and ended up with a cracking site. Super easy, ensured that i had all the things i wanted, and had great suggestions for improvments on my ideas, and great certainty on budget. Would (and no doubt will) use again.
Abel Software
Abel Software has worked with the Fold for 10 years, and have been thoroughly impressed with the design and implementation work done by Dan and Connor, recently the complete overhaul and redesign of the Abel Software website. This project was challenging as our website had not had a re-designed for 10 years. Dan made the process seamless from beginning to end. The design and layout of the website had to match Abel’s newly released user interface. The Fold kept in regular contact with us during the six month planning and roll out process, they provided us with weekly updates. Dan and Connor exceeded our design and functionality expectations and met our deadlines. The Fold continues to help us further in WordPress training, helpful SEO tricks and other ad-hoc online questions as required. We have recommended The Fold to two further business owners and would happily recommend them to anyone needing website design, creation and maintenance. Thanks again guys!
Charlotte Porter
The Fold designed and implemented a complex integrated website for NZB's Bloodstock Sales business and an associated business. They worked to the briefs, added value and offered innovative solutions throughout the process. They were also able to deliver both projects under significant time pressure. Highly recommend Mark and Daniel and the team.
Adam Burden
The Fold have provided services for my website for almost two years. My primary point of contact has been Mark, and he has become a vital part of the success to date of my product. He has taken on “ownership” of the site, as if it were his own, which has been key in expanding the business. From quick responses regarding urgent matters, to in depth planning of new development, Mark and the team can be relied on no matter how big the size of the challenge.