Westpac
Sustainability
Online sustainability report designed and developed with CraftCMS
Westpac is an iconic brand synonymous with New Zealand banking. Westpac’s Sustainability Report provides information about economic, environmental, social and governance performance.
View SiteWestpac approached The Fold with the challenge of highlighting the key messages from their PDF report, content managed with a CMS which had to be adaptive in design - accomodating each years visual unique tone.
Collabrative approach to design
We met with Westpac’s inhouse design team to plan an approach that would allow them effectively convey their message, year after year, while translating the reports graphic design to an online medium.
We came up with a mobile responsive design that guides visitors through the reports key content.
The right workflow - custom CraftCMS admin development
Providing an content admin area which the Westpac editing staff could easily manage was a key requirement. We began prototyping the admin area early in the project to ensure we had a content workflow that was flexible enough to accomodate the design and be intuitive for staff to pick up with little training.