Transform your brand with powerful UI design and web development.
An unforgettable digital journey.
Web design and development. It’s what you see and what you don’t see. It’s the back-end systems that make the front-end run smooth. The beautiful design and the cutting-edge technology.
At The Fold, we create outstanding digital experiences for clients throughout New Zealand, from Kiwi start-ups to global brands. We use customised solutions, backed by innovative technology and user-focused strategies. And we deliver the best of both worlds.
Real solutions that create real connections.
A full-service UI design and web development agency, we offer end to end solutions: from consulting to design, architecture to analysis.
Harnessing in-depth research and testing, we build bold and dynamic digital platforms that bridge the gap between brands and their customers.
Got a project? Let's talk.UI Design & Consultancy
In the modern world, brands need to be doing something different. Something bold and original. That’s where we come in. We pair beautiful UI design with sophisticated functionality – practicality and aesthetics – a winning duo. Designed with the user in mind, all of our digital solutions are user-powered and user-focused. From the huge ideas to the tiny details, we’ll bring your vision to life.
Web Design
Creative, intuitive and responsive websites. Websites that look good and perform even better. We’re all about it.
UI Design
Features, details and intelligent pathways that create outstanding digital experiences. Engage and connect with your customers by understanding what they want.
Prototyping
We use high-fidelity design mockups to simulate your site’s functionality and design aesthetics so we can get every detail right.
UX consulting & auditing
We research, test and continually refine our digital solutions to create seamless user experiences that are both simple and inspiring. Empathy mapping allows us to create deeper connections with user interests.
Content Strategy
What’s a good website without the right words? While we focus our expertise on what we're good at, we've got some expert copywriters that will ensure your website gets found – and remembered.
Wireframing
High-level visual guides allow us to figure out the framework and interface of a website, to ensure optimum user-flow.
Web development
Complex solutions are our morning coffee. We specialise in bespoke builds that require a unique approach. You won’t find any cookie cutters around here. From large-scale CMS builds, to e-commerce sites, to impressive web applications, custom builds are what we do best. We’re continually pushing the boundaries to unlock new capabilities and innovative digital experiences. See how.
Full stack development
The whole shabang. From front-end innovation, to back-end integration, conception to completion, we handle it all.
Mobile Responsive
Understanding modern humans and their gadgets, we build digital solutions that are user-friendly and flawlessly optimised for mobile.
Web applications
We design and build custom software applications for mobile and web, crafting clever tools and features to enhance your user’s experience and meet their every need.
API integration
For sophisticated software, you need sophisticated integrations. From Xero to Salesforce (and everything in between), we create seamless API integrations to get your systems working together in harmony.
Technical skillset
We admit it, we’re nerds. This means we have a thorough understanding of all the technicalities. Think Javascript, Laravel, Symfony, AWS, Craft CMS…whatever you need, we can do it.
Hosting
When it comes to hosting, we provide secure, reliable and leading-edge hosting services to ensure your website is always performing its best.
Online Marketing
Marketing & Communications Planning
If you’re struggling with the time and expertise to develop a robust roadmap for your marketing and communications activity, we can help. We have expert strategists that work with you to deliver robust marketing and communications plans to grow your business.
Digital Marketing Planning
You may have utilised many digital platforms before however have you had an opportunity to gain true focus for your organisation on what is and is not effective? Not only do our strategists assess your current activity and provide feedback and recommendations, they also provide a robust, future proof framework for developing a digital marketing program that will support your business goals.
Social Media Planning
We often find that organisations do not have a specific strategic focus when it comes to social media activity. Our strategists consider the current platforms you’re operating on and provide feedback and recommendations on where and how to improve. They also work closely with you to plan effective content that will resonate with your audiences on the right platforms.
One Day Marketing Workshop
Do you need help with leadership planning and strategy around marketing activity? Is your current marketing activity not working as well as you had hoped? Does your team require a fresh approach with a future focus? Let our expert strategist work with you across a one day workshop to develop a clear roadmap for your organisation. Future proofing your planning will be the focus of the day, bringing fresh ideas to the table along with methodology that is proven and tested to smash your sales and marketing goals.
Research and Data Analysis
Considering the competition, understanding customer motivations, wants & needs and modelling personas should all form a part of your strategic roadmap. Our strategists work with your organisation to research everything from the competitive environment to the personas of your customer base. Understanding the factors of both competition and customers enables organisations to plan effectively for communications, marketing and sales and provides you with a true competitive edge.
Social Media Management, Planning and Advertising
We provide full social media and content management services to allow you to do what you do best - run your business. Our social media experts can provide full content planning, advertising and social media management services at extremely competitive rates. We can also provide ad-hoc content creation services (such as blog writing) and hashtag research and recommendations among other services. Speak to us today about how we can help you with your social media goals.
Web and Email Management
Our web services provide professional web copy for SEO to ensure that your website is developed and written effectively for Search. We also provide a current web audit service to enable you to develop an improved framework (and content) for your new website. Our email management services cover full email development and management services or just copy services for your email newsletters.
Social Media Training
Do you feel like your team require a refresh of their social media skills or do you have a team member that requires some one-on-one training? Allow us to take you through our half day social media workshop where we tailor training to your specific requirements. Be it Instagram Stories or Facebook Advertising, we can help your employees brush up on what’s important to your organisation.